The Millennials

Autor: Thom S. Rainer
Publisher: B&H Publishing Group
ISBN: 1433670038
File Size: 76,19 MB
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Presents new social, economic, and spiritual findings on the Millennials--youth born between 1980 and 2000--based on direct interviews with 1,200 members of the generation and reported from a Christian worldview perspective.

The Millennials

Autor: Thom S. Rainer
Publisher: B&H Publishing Group
ISBN: 1433673258
File Size: 16,26 MB
Format: PDF, Kindle
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At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.

Marketing To Millennials

Autor: Jeff Fromm
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814433235
File Size: 34,60 MB
Format: PDF, Mobi
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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Generation We

Autor: Eric H. Greenberg
Publisher: Pachatusan
ISBN: 0982093101
File Size: 73,47 MB
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Looks at the attitudes and the emerging power of the Millennial Generation in the United States.

Millennial Momentum

Autor: Morley Winograd
Publisher: Rutgers University Press
ISBN: 0813551501
File Size: 35,65 MB
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Argues that the new generation of youth, the Millennials, are transforming areas of American politics and culture, including education, entertainment, labor, and business, and explains how this shift will affect America's international relations.

Managing The Millennial Market

Autor: Seth Barnett
Publisher:
ISBN: 9780692904817
File Size: 63,33 MB
Format: PDF, ePub, Docs
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A young generation making waves within our society is nothing new, but the waves of the Millennials are felt more than any others. Take a closer look at ways to utilize existing and emerging information to create well-developed leadership strategies to assimilate with this new market.

The Millennials

Autor: Subramanian S Kalpathi
Publisher: Random House India
ISBN: 9386057948
File Size: 24,74 MB
Format: PDF, Kindle
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Born between the early 1980s and 2000s, the millennials are the youngest (and on several occasions, the largest) generation at work today. In this first comprehensive book with discerning research, Subramanian Kalpathi turns the modern workplace on its head and asks pressing questions about what makes this raring-to-go generation tick. With case studies of millennial organizations and interviews with over 100 achievers, The Millennials will give you an informed view of how the future will look by explaining the goals, motivations and dreams of the people who will run it.

The Next America

Autor: Paul Taylor
Publisher: PublicAffairs
ISBN: 1610396685
File Size: 68,65 MB
Format: PDF
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The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today’s Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they’d hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow’s world, yesterday’s math will not add up. Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.

High Expectations

Autor: Thom S. Rainer
Publisher: B&H Publishing Group
ISBN: 1433671891
File Size: 39,13 MB
Format: PDF
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For over a quarter of a century the problem of losing church members has progressively increased. Today the situation is so bad that less than one-third of the members in some churches attend worship services. Church leaders are crying for help.In an effort to help church leaders, the Billy Graham School of the Southern Baptist Theological Seminary conducted a massive research project involving nearly 287 churches. The most revealing aspect of the study was that the higher expectations placed on members, the greater the likelihood that the members would stay and be involved with the church. Using the data gathered from this project, Thom Rainer presents the first-ever comprehensive study about 'closing the back door.' Rainer looks at why people are leaving the church and how church leaders can keep the members.

Lost And Found

Autor: Ed Stetzer
Publisher: B&H Publishing Group
ISBN: 0805449752
File Size: 38,29 MB
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Who are the young unchurched, and how can they be reached with the good news of Jesus Christ? In a poll result highlighted by CNN Headline News and USA Today, nearly half of nonchurchgoers between the ages of twenty and twenty-nine agreed with the statement, "Christians get on my nerves." Now, researchers behind the larger study present Lost and Found, a blend of dynamic hard data and modern day parable that tells the real story of an unchurched generation that is actually quite spiritual and yet circumspect, open to Jesus but not the church. As such, Lost and Found is written to the church, using often-surprising results from the copious research here to strike another nerve and break some long established assumptions about how to effectively engage the lost. Leading missiologist Ed Stetzer and his associates first offer a detailed investigation of the four younger unchurched types. With a better understanding of their unique experiences, they next clarify the importance each type places on community, depth of content, social responsibility, and making cross-generational connections in relation to spiritual matters. Most valuably, Lost and Found finds the churches that have learned to reach unchurched young adults by paying close attention to those key markers vetted by the research. Their exciting stories will make it clear how your church can bring searching souls from this culture to authentic faith in Christ. Those who are lost can indeed be found. Come take a closer look.