The Millennial Mindset

Autor: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442245182
File Size: 42,29 MB
Format: PDF, Kindle
Read: 8272
Download or Read Book
We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today’s fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.

Social Media

Autor: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442265256
File Size: 60,74 MB
Format: PDF, Docs
Read: 6940
Download or Read Book
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Brew Your Business

Autor: Karen McGrath
Publisher: Rowman & Littlefield
ISBN: 144226683X
File Size: 61,57 MB
Format: PDF
Read: 2670
Download or Read Book
From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to market and newbies learn the art of craft brewing.

A Practical Guide To Ethics In Public Relations

Autor: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442272759
File Size: 59,33 MB
Format: PDF, Kindle
Read: 8030
Download or Read Book
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

The Life Of Y

Autor: Debashish Sengupta
Publisher: SAGE Publishing India
ISBN: 9386602768
File Size: 47,39 MB
Format: PDF, ePub, Docs
Read: 1821
Download or Read Book
Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice. The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors. This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.

Distracted Staying Connected Without Losing Focus

Autor: Terri R. Kurtzberg
Publisher: ABC-CLIO
ISBN: 1440842965
File Size: 71,95 MB
Format: PDF, Kindle
Read: 6647
Download or Read Book
What are the benefits and negative consequences of our increased connectivity at school, at work, and at home? Is being constantly distracted now a worldwide problem? This book examines how new technologies and social pressures have changed the way we use our attention, and the extent to which they drive us to distraction, by interpreting hundreds of scientific studies from the literatures in cognitive and social psychology, sociology, communication, management, and decision making. • Offers a comprehensive and insightful understanding of how technology use in daily life affects our attention, our work performance, and our relationships • Describes how to get and keep the attention of others in a distracted, mobile-device enabled world • Explains benefits of multitasking as well as how it limits our abilities to process information and make good decisions • Addresses the connections between constantly being distracted and trying to multitask to the near crisis-level trend of unused vacation time in America and explains why this phenomenon hurts everyone

Understanding Everyday Incivility

Autor: Shelley D. Lane
Publisher: Rowman & Littlefield
ISBN: 1442261862
File Size: 20,97 MB
Format: PDF
Read: 9226
Download or Read Book
Understanding Everyday Incivility delves into the day-to-day annoying behaviors that color our interactions with other people, such as the use of crude language in public, family members who claim that they’re “just teasing” and we’re “too sensitive,” coworkers who constantly interrupt us, and inflammatory remarks posted on social media sites. Shelley D. Lane explores what is considered uncivil behavior, why we label some acts as crude or selfish while others are deemed polite and proper, and how these labels often change from one context to the next. She highlights the power dynamics at play in our interactions and explains how “rude” behavior can sometimes be beneficial—and “polite” behavior can be detrimental. Rather than a simplistic manual of manners, Lane provides the tools to understand everyday incivility and strategies for responding effectively and appropriately.

A Culture Of Conspiracy

Autor: Michael Barkun
Publisher: Univ of California Press
ISBN: 0520956524
File Size: 42,14 MB
Format: PDF, ePub
Read: 8533
Download or Read Book
American society has changed dramatically since A Culture of Conspiracy was first published in 2001. In this revised and expanded edition, Michael Barkun delves deeper into America's conspiracy sub-culture, exploring the rise of 9/11 conspiracy theories, the "birther" controversy surrounding Barack Obama's American citizenship, and how the conspiracy landscape has changed with the rise of the Internet and other new media. What do UFO believers, Christian millennialists, and right-wing conspiracy theorists have in common? According to Michael Barkun in this fascinating yet disturbing book, quite a lot. It is well known that some Americans are obsessed with conspiracies. The Kennedy assassination, the Oklahoma City bombing, and the 2001 terrorist attacks have all generated elaborate stories of hidden plots. What is far less known is the extent to which conspiracist worldviews have recently become linked in strange and unpredictable ways with other "fringe" notions such as a belief in UFOs, Nostradamus, and the Illuminati. Unraveling the extraordinary genealogies and permutations of these increasingly widespread ideas, Barkun shows how this web of urban legends has spread among subcultures on the Internet and through mass media, how a new style of conspiracy thinking has recently arisen, and how this phenomenon relates to larger changes in American culture. This book, written by a leading expert on the subject, is the most comprehensive and authoritative examination of contemporary American conspiracism to date. Barkun discusses a range of material-involving inner-earth caves, government black helicopters, alien abductions, secret New World Order cabals, and much more-that few realize exists in our culture. Looking closely at the manifestations of these ideas in a wide range of literature and source material from religious and political literature, to New Age and UFO publications, to popular culture phenomena such as The X-Files, and to websites, radio programs, and more, Barkun finds that America is in the throes of an unrivaled period of millenarian activity. His book underscores the importance of understanding why this phenomenon is now spreading into more mainstream segments of American culture.

Weapons Of Mass Destruction

Autor: Martin Miller
Publisher: Schiffer Military History
ISBN: 9780764354403
File Size: 28,46 MB
Format: PDF, Kindle
Read: 3507
Download or Read Book
The Nuclear Age properly began with the discovery of the nucleus by Ernest Rutherford in 1911, but its impact on civilization began with the use of atomic bombs against Japan in WWII. The development of atomic bombs forever changed the world. From having a single bomb immediately after the Nagasaki attack, the United States would go on to build some 70,000 nuclear bombs over the course of the Cold War. The colossal brinkmanship with the Soviet Union threatened each country's people. Why were so many bombs thought to be necessary? How did the infrastructure come about to enable the delicate business of building and deploying so many bombs? This book answers these questions and more; through high quality photographs the full flowering of the warheads and delivery systems of the nuclear age are shown in chilling detail.