The Global Public Relations Handbook

Autor: Krishnamurthy Sriramesh
Publisher: Taylor & Francis
ISBN: 0805839224
File Size: 29,43 MB
Format: PDF
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This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. In addition, each chapter considers the public relations profession in relation to factors, such as a country's political environment, level of economic development, societal and corporate culture, media environment, and activism. Each country-specific chapter also includes a case study typifying public relations practice in that country. This volume sets itself apart from other volumes in international public relations with the inclusion of: *coverage on the status of the public relations profession in 18 countries, covering Asia and Australasia, Africa, Europe, and the Americas; *consideration of public relations practice in a global setting; *coverage of public relations practices in economies in transition from socialistic economies to market-oriented ones in Eastern Europe and Asia; *descriptions and analyses of public relations operations of multinational corporations, multinational public relations agencies and NGOs; and *a contribution on the public communication efforts of the UNESCO. Additional highlights of the book include: *a foreword by the Director-General of the UNESCO; *contributions from 35 leading scholars and professionals with first-hand knowledge about the status of the public relations industry in their region; and *a thorough discussion on the transnational public relations activities of governments and NGOs. With its global contributors and broad focus, this handbook offers invaluable insights on global public relations practice, enabling scholars and researchers to understand the nature of public relations as it is practiced around the world, the communication tactics unique to a nation or culture, and the linkage between such practice and the environment in which it takes place. The information contained in this handbook will also prove helpful to public relations professionals by introducing them to the unique environments they will face in the different regions of an increasingly globalizing world.

The Global Public Relations Handbook

Autor: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135645485
File Size: 79,99 MB
Format: PDF
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This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

The Global Public Relations Handbook Revised And Expanded Edition

Autor: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
File Size: 68,35 MB
Format: PDF
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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

The Public Relations Handbook

Autor: Alison Theaker
Publisher: Routledge
ISBN: 1317487362
File Size: 55,25 MB
Format: PDF
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

Culture And Public Relations

Autor: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 0415887275
File Size: 66,26 MB
Format: PDF, Docs
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Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

The Routledge Handbook Of Global Public Policy And Administration

Autor: Thomas R. Klassen
Publisher: Taylor & Francis
ISBN: 1317487702
File Size: 72,63 MB
Format: PDF, Kindle
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The Routledge Handbook of Global Public Policy and Administration is a comprehensive leading-edge guide for students, scholars and practitioners of public policy and administration. Public policy and administration are key aspects of modern societies that affect the daily lives of all citizens. This handbook examines current trends and reforms in public policy and administration, such as financial regulation, risk management, public health, e-government and many others at the local, national and international levels. The two themes of the book are that public policy and administration have acquired an important global aspect, and that a critical role for government is the regulation of capital. The handbook is organized into three thematic sections – Contemporary Challenges, Policy and Administration Responses and Forging a Resilient Public Administration – to allow readers to quickly access knowledge and improve their understanding of topics. The opening chapter, introductions to sections and extensive glossary aid readers to most effectively learn from the book. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates. The book is written by authors from Europe, Asia, North and South America, Africa and Australia.

Routledge Handbook Of Global Public Health

Autor: Richard Parker
Publisher: Routledge
ISBN: 1136838333
File Size: 60,46 MB
Format: PDF, Kindle
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The Routledge Handbook of Global Public Health addresses emerging issues and conceptualizations in global health, expanding upon the critical priorities in this rapidly evolving field. It provides an authoritative overview for students, practitioners, researchers, and policy makers concerned with public health around the globe.

Routledge Handbook Of Global Public Health In Asia

Autor: Siân M. Griffiths
Publisher: Routledge
ISBN: 1317817702
File Size: 24,88 MB
Format: PDF, Docs
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Global public health is of growing concern to most governments and populations, nowhere more so than in Asia, the world’s largest and most populous continent. Whilst major advances have been made in controlling infectious diseases through public health measures as well as clinical medical treatments, the world now faces other challenges including ageing populations and the epidemic crisis of obesity and non-communicable diseases. New emerging infections continue to develop and the growing threats to health due to environmental pollution and climate change increase the need for resilience and sustainability. These threats to health are global in nature, and this Handbook will explore perspectives on current public health issues in South, Southeast and East Asia, informing global as well as regional debate. Whilst many books cite Western examples of the development of global public health, this Handbook brings together both Western and Eastern scholarship, creating a new global public health perspective suitable to face modern challenges in promoting the population’s health. This Handbook is essential reading not only for students, professionals and scholars of global public health and related fields but is also written to be accessible to those with a general interest in the health of Asia.

The Sage Handbook Of Public Relations

Autor: Robert L. Heath
Publisher: SAGE
ISBN: 1412977800
File Size: 54,47 MB
Format: PDF, Kindle
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Handbook Of Public Relations

Autor: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
File Size: 45,23 MB
Format: PDF, Docs
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.