Survey Research Methods

Autor: Floyd J Fowler, Jr
Publisher: SAGE Publications
ISBN: 1483323595
File Size: 56,94 MB
Format: PDF, Docs
Read: 4121
Download or Read Book
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

Survey Research Methods

Autor: Floyd J. Fowler
Publisher: SAGE
ISBN: 1412958415
File Size: 10,59 MB
Format: PDF, Kindle
Read: 3948
Download or Read Book
Providing a compact yet comprehensive coverage of survey research, this is an ideal companion or beginning text.

Survey Research Methods

Autor: Floyd J Fowler, Jr
Publisher: SAGE Publications
ISBN: 1483343480
File Size: 15,84 MB
Format: PDF, Kindle
Read: 6735
Download or Read Book
The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." —Mark Berends, Vanderbilt University

Improving Survey Questions

Autor: Floyd J. Fowler
Publisher: SAGE
ISBN: 9780803945838
File Size: 17,28 MB
Format: PDF
Read: 6950
Download or Read Book
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

The Sage Handbook Of Applied Social Research Methods

Autor: Leonard Bickman
Publisher: SAGE
ISBN: 1412950317
File Size: 74,76 MB
Format: PDF, ePub, Docs
Read: 1929
Download or Read Book
The SAGE Handbook of Applied Social Research Methods, Second Edition provides students and researchers with the most comprehensive resource covering core methods, research designs, and data collection, management, and analysis issues. This thoroughly revised edition continues to place critical emphasis on finding the tools that best fit the research question given the constraints of deadlines, budget, and available staff. Each chapter offers key guidance on how to make intelligent and conscious tradeoffs so that one can refine and hone the research question as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. Each chapter has been enhanced pedagogically to include more step-by-step procedures, specific, rich yet practical examples from various settings to illustrate the method, parameters to define when the method is most appropriate and when it is not appropriate, and greater use of visual aids (graphs, models, tip boxes) to provide teaching and learning tools. - twenty core chapters written by research experts that cover major methods and data analysis issues across the social and behavioral sciences, education, and management; - emphasis on applying research techniques, particularly in "real-world" settings in which there are various data, money, time, and political constraints; - new chapters on mixed methods, qualitative comparative analysis, concept mapping, and internet data collection; - a newly developed section that serves as a guide for students who are navigating through the book and attempting to translate the chapters into action; - a new Instructor's Resources CD, with relevant journal articles, test questions, and exercises to aid the instructor in developing appropriate course materials.

Standardized Survey Interviewing

Autor: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 9780803930933
File Size: 72,92 MB
Format: PDF, Mobi
Read: 8826
Download or Read Book
A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.

Case Study Research

Autor: Robert K. Yin
Publisher: SAGE Publications
ISBN: 1483322246
File Size: 31,21 MB
Format: PDF, ePub
Read: 9657
Download or Read Book
Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin’s bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. The Fifth Edition has been updated with nine new case studies, three new appendices, seven tutorials presented at the end of relevant chapters, increased coverage of values and ethics, expanded discussion on logic models, a brief glossary, and completely updated citations. This book includes exemplary case studies drawn from a wide variety of academic fields.

Mail Surveys

Autor: Thomas W. Mangione
Publisher: SAGE
ISBN: 9780803946637
File Size: 36,41 MB
Format: PDF, ePub, Docs
Read: 3817
Download or Read Book
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Handbook Of Applied Social Research Methods

Autor: Leonard Bickman
Publisher: SAGE
ISBN: 9780761906728
File Size: 23,48 MB
Format: PDF, ePub, Docs
Read: 483
Download or Read Book
The Handbook of Applied Social Research Methods shows how to make intelligent and conscious decisions so that researchers can refine and hone their research questions as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. With examples and illustrations from the authors' own experiences, this book gives readers a practical guide to conducting applied research.

Scale Development

Autor: Robert F. DeVellis
Publisher: SAGE Publications
ISBN: 1412980445
File Size: 79,14 MB
Format: PDF, Kindle
Read: 6212
Download or Read Book
A best-seller in its previous editions, Scale Development: Theory and Applications, Third Edition has been extensively updated and revised to address changes in the field and topics that have grown in importance. Widely adopted for graduate courses in departments such as Psychology, Public Health, Marketing, Nursing, and Education, this book will prove beneficial to applied researchers across the social sciences.