Strategic Communications For School Leaders

Autor: Vicki Gunther
Publisher: Rowman & Littlefield
ISBN: 1442209429
File Size: 39,30 MB
Format: PDF
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"Strategic Communications for School Leaders highlights the myriad challenges and land mines faced by educational leaders, as well as the onslaught of opportunities to be misrepresented or misunderstood."-Fred Brill, superintendent, Lafayette School District, Lafayette, California. --Book Jacket.

How To Market Your School

Autor: Johanna M. Lockhart
Publisher: R&L Education
ISBN: 1607097702
File Size: 80,32 MB
Format: PDF, ePub, Mobi
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How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

Strategic Management Communication For Leaders

Autor: Robyn Walker
Publisher: Cengage Learning
ISBN: 1133933750
File Size: 38,93 MB
Format: PDF, Docs
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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Listening For School Leaders

Autor: Jeannine S. Tate
Publisher: Corwin Press
ISBN: 1483361373
File Size: 61,59 MB
Format: PDF, ePub, Docs
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This practitioner friendly book concentrates on the importance of strategic listening as a critical interpersonal skill for school leaders in guiding their organizations.

Strategic Public Relations Leadership

Autor: Anne Gregory
Publisher: Routledge
ISBN: 1135946736
File Size: 24,54 MB
Format: PDF, Mobi
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Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Communicate Like A Leader

Autor: Dianna Booher
Publisher: Berrett-Koehler Publishers
ISBN: 1626569010
File Size: 17,38 MB
Format: PDF, Kindle
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Draw Them In, Don't Drive Them Away! People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not strategy. As a result, they become stuck in micromanagement mode. Dianna Booher wants to prevent micromanagement before it happens by providing you with the right leadership communication skills. Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. In thirty-six brief chapters, Booher shows you how to communicate effectively to audiences up and down the organization so you can fulfill your most essential responsibilities as a leader.

Strategic Diversity Leadership

Autor: Damon A. Williams
Publisher: Stylus Publishing, LLC.
ISBN: 1579228194
File Size: 35,86 MB
Format: PDF
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In today’s world – whether viewed through a lens of educational attainment, economic development, global competitiveness, leadership capacity, or social justice and equity – diversity is not just the right thing to do, it is the only thing to do!

Following the era of civil rights in the 1960s and ‘70s, the 1990s and early 21st century have seen both retrenchment and backlash years, but also a growing recognition, particularly in business and the military, that we have to educate and develop the capacities of our citizens from all levels of society and all demographic and social groups to live fulfilling lives in an interconnected globe.

For higher education that means not only increasing the numbers of diverse students, faculty, and staff, but simultaneously pursuing excellence in student learning and development, as well as through research and scholarship – in other words pursuing what this book defines as strategic diversity leadership. The aim is to create systems that enable every student, faculty, and staff member to thrive and achieve to maximum potential within a diversity framework.

This book is written from the perspective that diversity work is best approached as an intellectual endeavour with a pragmatic focus on achieving results that takes an evidence-based approach to operationalising diversity. It offers an overarching conceptual framework for pursuing diversity in a national and international context; delineates and describes the competencies, knowledge and skills needed to take effective leadership in matters of diversity; offers new data about related practices in higher education; and presents and evaluates a range of strategies, organisational structures and models drawn from institutions of all types and sizes. It covers such issues as the reorganisation of the existing diversity infrastructure, building accountability systems, assessing the diversity process, and addressing legal threats to implementation.

Its purpose is to help strategic diversity leaders combine big-picture thinking with an on-the-ground understanding of organisational reality and work strategically with key stake holders and allies.

This book is intended for chief diversity officers or diversity professionals, and anyone who wants to champion diversity and embed its objectives on his or her campus, whether at the level of senior administration, as members of campus organisations or committees, or as faculty, student affairs professionals or students taking a leadership role in making change.

This title is also available in a set with its companion volume, The Chief Diversity Officer.

Building Commitment To Reform Through Strategic Communication

Autor: Cecilia Caba ero-Verzosa
Publisher: World Bank Publications
ISBN: 9780821376225
File Size: 63,76 MB
Format: PDF, Mobi
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Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Why School Communication Matters

Autor: Kitty Porterfield
Publisher: Rowman & Littlefield
ISBN: 147580914X
File Size: 46,86 MB
Format: PDF, Docs
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Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

The Power Of Communication

Autor: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
File Size: 31,86 MB
Format: PDF, ePub, Docs
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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.