Research Strategies For Small Businesses

Autor: Don E. Gudmundson
Publisher: Routledge
ISBN: 1134861931
File Size: 48,20 MB
Format: PDF, Kindle
Read: 242
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This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Marketing In Small Businesses

Autor: Brian Kenny
Publisher: Routledge
ISBN: 1134860811
File Size: 22,30 MB
Format: PDF, ePub, Docs
Read: 7252
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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

The Management Of Small And Medium Enterprises

Autor: Matthias Fink
Publisher: Routledge
ISBN: 1135227586
File Size: 73,98 MB
Format: PDF, Mobi
Read: 235
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Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures. Collecting work from dozens of leading scholars in fields ranging from management and entrepeneurship to human resource management and strategy, this book aims to supply readers with an overview of the field of research in management of SMEs and new ventures as well as in depth knowledge on a variety of related topics. The essays collected here are focused and practical, offering a variety of explicit and pragmatic recommendations for action and developing new tools and strategies useful to scholars and students as well as practitioners working in the field of SME and new venture management and consulting.

Company And Campus Partnership

Autor: D. Jane Bower
Publisher: Routledge
ISBN: 135127032X
File Size: 68,49 MB
Format: PDF, Mobi
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Originally published in 1992, this study looks at the ways in which company and campus can co-operate to spread the risk and cost of research. It analyses joint ventures in an international context, focusing particularly on the USA, France and Japan, comparing their management strategies with the UK in a variety of industries. It discusses issues such as the brain drain and the growth of science parks, looking at the most succesful industrial policies. With its focus on technology transfer, joint ventures and strategic management this book will appeal to the practising manager as well as the academic.

Small And Medium Sized Enterprises And The Environment

Autor: Ruth Hillary
Publisher: Routledge
ISBN: 1351282824
File Size: 33,68 MB
Format: PDF, ePub, Mobi
Read: 7690
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This book tackles a largely neglected topic: small and medium-sized enterprises (SMEs) and their environmental impact. Over 90% of all firms are SMEs. Their importance to the health of national and international economies is recognized. But what of their environmental impact? Individually, this may be small but, collectively, they pose a huge and largely unregulated threat to national and indeed the global environment. There have been many failed attempts to engage SMEs in environmental stewardship. Why is this? And where are the success stories needed to set best-practice examples? Environmental protection is widely touted as being a win-win scenario for business with economic spin-offs in terms of energy and waste reduction quickly producing payback for capital expenditures. Why is the "good environmental management equals good business management" message not getting through? In Small and Medium-Sized Enterprises and the Environment Dr Ruth Hillary brings together an outstanding international collection of experts from government, international and national support agencies, academics and the business community to present arguments about the key environmental business imperatives facing the small-firm sector. The book is divided into four sections:Attitudes and Perceptions of Small Firms to the Environment and SustainabilityEnvironmental Management in the Smaller FirmPractical Strategies for Reaching SMEsCase Studies from around the World. In these sections, the book examines the threats – such as trade, supply chain issues and legislative compliance – but is also solution-oriented, with considerable discussion of the management tools smaller firms can use to improve their environmental performance. It aims to provide practical strategies for smaller firms and to that end includes a range of informative case studies from around the world. Small and Medium-Sized Enterprises and the Environment is the most comprehensive book on the subject available and will prove invaluable not only to SMEs themselves, seeking to understand a rapidly changing world, but to consultants and small-business advisors, local and central government and to all those in academia looking for ways to improve the environmental performance of small businesses.

Iso 9001 2015 For Small Businesses

Autor: Ray Tricker
Publisher: Routledge
ISBN: 1317685679
File Size: 34,45 MB
Format: PDF, ePub
Read: 8169
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Small businesses face many challenges today, including the increasing demand by larger companies for ISO 9001compliance, a challenging task for any organisation and in particular for a small business without quality assurance experts on its payroll. Ray Tricker has already guided hundreds of businesses through to ISO accreditation, and this sixth edition of his life-saving ISO guide provides all you need to meet the new 2015 standards. ISO 9001:2015 for Small Businesses helps you understand what the new standard is all about and how to achieve compliance in a cost effective way. Covering all the major changes to the standards, this book provides direct, accessible and straightforward guidance. This edition includes: down-to-earth explanations to help you determine what you need to enable you to work in compliance with and/or achieve certification to ISO 9001:2015; a contextual explanation of ISO 9001 within the structure of ISO 9000 family of standards; a detailed description of the structure of ISO 9001:2015 and its compliance with Annex SL; coverage of the new requirements for Risk Management and Risk Analysis; a guide to the costs involved in implementing ISO 9001:2015 and advice on how to control costs; an example of a complete, generic Quality Management System consisting of a Quality Manual plus a whole host of Quality Processes, Quality Procedures and Word Instructions; and access to a free, software copy of these generic QMS files to give you a starting point from which to develop your own documentation. This book is also supported with a complete bibliography containing abbreviations and acronyms as well as a glossary of terms. This comprehensive text will provide you and your small business with a complete guide on your way to ISO compliance.

Business Development

Autor: David Butler
Publisher: Routledge
ISBN: 0750652470
File Size: 29,38 MB
Format: PDF
Read: 6763
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'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going. First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course

Global Entrepreneurship

Autor: Nir Kshetri
Publisher: Routledge
ISBN: 1317748042
File Size: 68,40 MB
Format: PDF, ePub
Read: 8845
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Selected as an Outstanding Academic Title by Choice Magazine in 2014! Nir Kshetri’s Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world. The book begins with a discussion of the theories, concepts, indicators, and measurements that impact entrepreneurship differently in different regions. From there, it offers helpful insights into global variations in entrepreneurial ecosystems and finance. Kshetri methodically examines entrepreneurship patterns in diverse economies through the lenses of economic system, political system, culture and religion, and geography (both by country and continent). Global Entrepreneurship offers case studies at the end of each chapter illustrating concepts learned, as well as three detailed cases in an appendix for broader reflection. The book also includes online data resources, and international business planning support, making it a valuable resource for students in entrepreneurship, and international business classes.

The Marketing Book

Autor: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
File Size: 32,82 MB
Format: PDF, ePub
Read: 1638
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.