Public Relations In The Nonprofit Sector

Autor: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
File Size: 79,86 MB
Format: PDF, Mobi
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Public Relations In The Non Profit Sector

Autor: Katarina M. Wexler
Publisher:
ISBN:
File Size: 34,40 MB
Format: PDF
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Investigates public relations in non-profit organizations and gives specific suggestions to the Crohn's & Colitis Foundation of Western New York on how they can recruit volunteers and donors while raising awareness through public relations.

Communicating Causes

Autor: Nicky Garsten
Publisher: Routledge
ISBN: 9780815394013
File Size: 17,47 MB
Format: PDF, Docs
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Non-profit organizations (NPOs) across the world are facing approbation as well as criticisms. Trust in NPOs needs to grow for NPOs to operate effectively to support causes; but how? The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR specialisms operating across different organizational forms, to share their knowledge, experience and some of their secrets. These contributions are scaffolded with many authoritative academic and practical references to allow readers to follow up their interests. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management for non-profits. Subjects then covered include: global communications planning, successful digital communications; developing strong brands; planning internal communications and securing meaningful outcomes. Corporate partnerships are examined with a new 'fit to partner' test; and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, with a particular focus on China. Communicating Causeslooks at effective strategy and practice of PR in the modern non-profit. The expert perspectives offered in this book provide support to current and future communicators.

The Public Relations Handbook For Nonprofits

Autor: Art Feinglass
Publisher: Jossey-Bass
ISBN:
File Size: 73,17 MB
Format: PDF, Kindle
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Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

Using Public Relations Strategies To Promote Your Nonprofit Organization

Autor: Ruth Ellen Kinzey
Publisher: Routledge
ISBN: 1135024251
File Size: 77,37 MB
Format: PDF, Mobi
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Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Promoting Nonprofit Organizations

Autor: Ruth Ellen Kinzey
Publisher: Routledge
ISBN: 1136495940
File Size: 35,29 MB
Format: PDF, ePub, Mobi
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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Strategic Communications For Nonprofits

Autor: Kathy Bonk
Publisher: John Wiley & Sons
ISBN: 9780470443286
File Size: 24,67 MB
Format: PDF, Docs
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Innovation In The Public And Nonprofit Sectors

Autor: Patria De Lancer Julnes
Publisher: Routledge
ISBN: 1317416414
File Size: 75,18 MB
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In the organizational context, the word "innovation" is often associated with private sector organizations, which are often perceived as more agile, adaptable, and able to withstand change than government agencies and nonprofit organizations. But the reality is that, while they may struggle, public and nonprofit organizations do innovate. These organizations must find ways to use shrinking resources effectively, improve their performance, and achieve desirable societal outcomes. Innovation in the Public Sector provides alternative frameworks for defining, categorizing, and studying innovation in government and in the nonprofit sector. Through a diverse collection of international case studies, this book broadens the discussion of innovation in public and nonprofit organizations, demonstrating the hurdles organizations face and examining the technological advances and managerial ingenuity innovators use to achieve their goals, both within and beyond the boundaries of the innovating organization. The chapters shed light on key issues including: how to conceptualize innovation; how organizations decide between competing good ideas; how to implement innovation; how to contend with challenges to innovation; how to judge success in innovation This book provides current and future public managers with the understanding and skills required to manage change and innovation, and is essential reading for all those studying public management, public administration, and public policy.

It S Not Just Pr

Autor: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118554043
File Size: 33,96 MB
Format: PDF, Kindle
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Managing Nonprofit Organizations

Autor: Mary Tschirhart
Publisher: John Wiley & Sons
ISBN: 0470402997
File Size: 57,97 MB
Format: PDF, ePub, Mobi
Read: 9275
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"Managing Nonprofit Organizations offers a comprehensive treatment of the key topics in nonprofit management for practitioners, professors, and students in both graduate and undergraduate courses. This groundbreaking volume serves as both text and handbook and includes supplemental online materials and additional cases. The authors Tschirhart and Bielefeld (two of the top scholars in nonprofit management) bring theory and practice together in a cohesive way so readers are both informed and interested"--