Public Relations As Relationship Management

Autor: Eyun-Jung Ki
Publisher: Routledge
ISBN: 1317516346
File Size: 10,59 MB
Format: PDF
Read: 9247
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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Public Relations As Relationship Management

Autor: John A. Ledingham
Publisher: Routledge
ISBN: 1135676143
File Size: 35,41 MB
Format: PDF, ePub, Mobi
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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Public Relations As Relationship Management

Autor: John A. Ledingham
Publisher: Routledge
ISBN: 1135676151
File Size: 40,70 MB
Format: PDF, ePub
Read: 6118
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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Public Relations In Hyper Globalization

Autor: Takashi Inoue
Publisher: Routledge
ISBN: 1351679627
File Size: 25,14 MB
Format: PDF, Kindle
Read: 7669
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Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics-based "self-correction model" assures governance to navigate a rapidly changing global environment. The book’s unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently.

Sport Public Relations And Communication

Autor: Maria Hopwood
Publisher: Routledge
ISBN: 1136435522
File Size: 36,89 MB
Format: PDF, ePub, Mobi
Read: 4900
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

An Overview Of The Public Relations Function

Autor: Shannon A. Bowen
Publisher: Business Expert Press
ISBN: 9781606491003
File Size: 32,66 MB
Format: PDF, ePub
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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Political Public Relations

Autor: Jesper Stromback
Publisher: Routledge
ISBN: 1135194122
File Size: 13,52 MB
Format: PDF, Docs
Read: 5449
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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Public Relations In The Nonprofit Sector

Autor: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
File Size: 54,77 MB
Format: PDF
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Encyclopedia Of Public Relations

Autor: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452265453
File Size: 32,49 MB
Format: PDF, Kindle
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The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.

New Media And Public Relations

Autor: Sandra C. Duhé
Publisher: Peter Lang
ISBN: 9780820488011
File Size: 35,71 MB
Format: PDF
Read: 158
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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with