Public Relations And Communication Management In Europe

Autor: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 9783110176124
File Size: 56,89 MB
Format: PDF, ePub
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Public Relations Research

Autor: Ansgar Zerfaß
Publisher: Springer
ISBN: 9783531909189
File Size: 66,86 MB
Format: PDF, Mobi
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This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Encyclopedia Of Public Relations

Autor: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
File Size: 36,31 MB
Format: PDF, Docs
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The Management Game Of Communication

Autor: Peggy Simcic Brønn
Publisher: Emerald Group Publishing
ISBN: 1786357151
File Size: 52,30 MB
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

The Future Of Excellence In Public Relations And Communication Management

Autor: Elizabeth L. Toth
Publisher: Routledge
ISBN: 1135250693
File Size: 44,11 MB
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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Reconfiguring Public Relations

Autor: David McKie
Publisher: Psychology Press
ISBN: 0415394082
File Size: 74,47 MB
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Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions. Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise. This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

Public Relations

Autor: Ellen Gunning
ISBN: 9780717134571
File Size: 72,54 MB
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This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. Also included are suggested approaches to past papers both for the Introduction to PR and the Diploma courses plus sample PR projects. The book is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland), Introduction to Public Relations (Irish Academy of Public Relations) and Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of a Communications or Marketing course at third level.

Sport Public Relations And Communication

Autor: Maria Hopwood
Publisher: Routledge
ISBN: 1136435522
File Size: 53,69 MB
Format: PDF
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Public Service Management And Employment Relations In Europe

Autor: Stephen Bach
Publisher: Routledge
ISBN: 1317529928
File Size: 60,85 MB
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Has there been a transformation of public service employment relations in Europe since the crisis? Public Service Management and Employment Relations in Europe examines public service employment relations after the economic crisis, including analysis of more than thirty years of public service and workforce reform, and addresses the interplay between an emerging post-crisis public service sector and the consequences for the state, employers and trade unions in core public services. Written by leading national experts, this book places the economic crisis in a longer timeframe and examines how far trends in public sector employment relations were reinforced or reversed by the crisis. It provides an up-to-date analysis of the restructuring of public service employment relations in 12 major European countries, including analysis of little studied central and Eastern European countries. This book will be vital reading for researchers, academics and PhD Students in the fields of Public Management, Public Administration, Employment Relations, and Human Resource Management.