Understanding Media Economics

Autor: Gillian Doyle
Publisher: SAGE
ISBN: 141293186X
File Size: 78,25 MB
Format: PDF, Mobi
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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Media Economics

Autor: Alison Alexander
Publisher: Routledge
ISBN: 1135623783
File Size: 56,86 MB
Format: PDF, Kindle
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Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

Media Economics

Autor: Robert G. Picard
Publisher: Sage Publications, Inc
ISBN: 9780803935013
File Size: 50,27 MB
Format: PDF, ePub, Mobi
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How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major networks suffered while local independent stations remain largely unaffected? And, why does the videocassette market bear more resemblance to the book market than the television programming market? From competition and the demands of labor to market responses and economic performance, Media Economics examines those forces which directly--and indirectly--influence what we see in today's media. This concise volume explores such factors as government intervention in the market, the concept and role of the market, the impact of monopolies, consumer and producer choices, and media performance. In addition, this volume is richly illustrated with contemporary examples, situations, and case studies. Well-written and practical, this volume is ideally suited for all students and researchers who want a lively synthesis of available work on media economics. "Media Economics is an excellent introduction and guide to the concepts and major research literature in the field of media studies." --Media and Values "Picard's primer nicely fits the purpose of Sage's CommText series: to recite 'the substance' of mass communication scholarship concisely and inexpensively. . . . [This] little book tells us where we are and touches on where we might go next. It provides a useful service at a thrifty price. --Journal of Communication "A concise work." --Circular: The Bulletin of CIRCLE (Cultural Information and Research Centres Liaison in Europe) "Provides a beginner's guide to the concepts, theory, and issues of media economics. . . . Unlike most other books on media economics available, Picard does not presume a basic knowledge of economic theory and terminology. Rather, he provides that basic level of knowledge. The book does not avoid jargon, but does provide definitions for most of it in the text, as well as in the glossary. . . . An excellent basic introduction. . . . Media Economics would be very useful as a starting place for courses in media economics, or as a supporting text in courses in effects, structures, or policy that want to consider economic approaches to those subjects. It would also make a good introduction to the traditional economic perspective and approach." --Journalism Quarterly "Provides a very useful short guide to an area of increasing interest." --Communication Booknotes

Media Economics

Autor: Colin Hoskins
Publisher: SAGE
ISBN: 0761930957
File Size: 74,75 MB
Format: PDF, ePub, Mobi
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Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

The Media Economy

Autor: Alan B. Albarran
Publisher: Routledge
ISBN: 1317502965
File Size: 55,27 MB
Format: PDF, ePub, Docs
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The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

Media Economics

Autor: Stuart Cunningham
Publisher: Macmillan International Higher Education
ISBN: 1137516062
File Size: 23,68 MB
Format: PDF, Kindle
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Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

Handbook Of Media Economics

Autor: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444636951
File Size: 44,37 MB
Format: PDF
Read: 126
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Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook Of Media Economics Vol 1a

Autor: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444627243
File Size: 62,59 MB
Format: PDF, ePub, Mobi
Read: 4002
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Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook Of Media Economics Vol 1b

Autor: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444636897
File Size: 24,18 MB
Format: PDF, Mobi
Read: 4871
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Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television