Mass Communication Theory Foundations Ferment And Future

Autor: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 1133169880
File Size: 76,55 MB
Format: PDF
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Communication Theory Foundations Ferment And Future

Autor: Stanley Baran
Publisher: Cengage Learning
ISBN: 0495503630
File Size: 79,23 MB
Format: PDF
Read: 3820
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Communication Theory Foundations Ferment And Future

Autor: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467277886
File Size: 21,78 MB
Format: PDF, Kindle
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Facts101 is your complete guide to Mass Communication Theory , Foundations, Ferment, and Future. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Applied Mass Communication Theory

Autor: Jack Rosenberry
Publisher: Routledge
ISBN: 1134974280
File Size: 40,80 MB
Format: PDF, ePub, Docs
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

How To Build Social Science Theories

Autor: Pamela J. Shoemaker
Publisher: SAGE Publications
ISBN: 1452210438
File Size: 34,57 MB
Format: PDF, Docs
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As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated. Authors Pamela J. Shoemaker, James William Tankard, Jr., and Dominic L. Lasorsa intend to improve research in many areas of the social sciences by making research more theory-based and theory-oriented. The book begins with a discussion of concepts and their theoretical and operational definitions. It then proceeds to theoretical statements, including hypotheses, assumptions, and propositions. Theoretical statements need theoretical linkages and operational linkages; this discussion begins with bivariate relationships, as well as three-variable, four-variable, and further multivariate relationships. The authors also devote chapters to the creative component of theory-building and how to evaluate theories.

Mcquail S Mass Communication Theory

Autor: Denis McQuail
Publisher: SAGE
ISBN: 1849202915
File Size: 61,90 MB
Format: PDF, ePub
Read: 7687
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McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Media Law And Ethics

Autor: Roy L. Moore
Publisher: Routledge
ISBN: 1136503544
File Size: 43,43 MB
Format: PDF, Mobi
Read: 6299
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This is the first textbook to explicitly integrate both media law and ethics within one volume. A truly comprehensive overview, it is a thoughtful introduction to media law principles and cases and the related ethical concerns relevant to the practice of professional communication. With special attention made to key cases and practices, authors Roy L. Moore and Michael D. Murray revisit the most timely and incendiary issues in modern American media. Exploring where the law ends and ethics begin, each chapter includes a discussion of the ethical dimensions of a specific legal topic. The Fourth Edition includes new legal cases and emerging issues in media law and ethics as well as revised subject and case indices. In addition to a separate chapter devoted exclusively to media ethics by Michael Farrell, a new chapter on international and foreign law by Dr. Kyu Ho Youm has also been added. Resources on the companion website include updated PowerPoint presentations and a sample syllabus for instructors, and a glossary, chapter review questions, chapter quizzes, and all seven of the book’s original appendices for students. An excellent integration of both law and ethics, this is the ideal text for undergraduate and graduate courses in media law and ethics.

Interracial Communication

Autor: Mark P. Orbe
Publisher: SAGE Publications
ISBN: 1483324257
File Size: 19,21 MB
Format: PDF, ePub, Mobi
Read: 4888
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Interracial Communication: Theory Into Practice, Third Edition, by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics.