Mcquail S Mass Communication Theory

Autor: Denis McQuail
Publisher: SAGE
ISBN: 9781446244029
File Size: 65,45 MB
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Mass Communication Theory

Autor: Denis McQuail
Publisher: Sage Publications Ltd
ISBN:
File Size: 29,25 MB
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Widely used internationally and translated into several languages, Mass Communication Theory, Third Edition constitutes one of the fullest and most up-to-date textbooks within mass communication. Comprehensively rewritten, this edition provides a nontechnical introduction to mass communication and offers an integrated treatment of the major components of mass communication--the sender, the message, and the audience. The author thoroughly covers the diverse forms of mass communication: television, radio, newspaper, film, and music as well as electronic, cable, and satellite technologies. Topics given greater attention in this volume include gender relations, the globalization of communication, research on audiences and reception, media structures and institutions, and the evaluation of media performance. Updated and rewritten to include the most recent theory and research and to improve the clarity of both text and presentation, Mass Communication Theory, Third Edition is of even greater importance to researchers, scholars, and students within all areas of mass communication.

Communication Theory And Research

Autor: Denis McQuail
Publisher: SAGE
ISBN: 1847878148
File Size: 60,39 MB
Format: PDF
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This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field. European Journal of Communication

Essentials Of Mass Communication Theory

Autor: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
File Size: 39,44 MB
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Mass Communications And Media Studies

Autor: Peyton Paxson
Publisher: A&C Black
ISBN: 1441108955
File Size: 77,59 MB
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"Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." Bick Treut Communication Studies, Raritan Valley Community College, New Jersey Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a study of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. The book's presentation addresses the needs of both students and faculty members. It includes helpful pedagogical features at the end of each chapter, containing discussion questions and links to additional online resources. The format of the book allows it to be used in courses that analyze the mass media through social and cultural criticism as well as in courses that emphasize the economic structure of the mass media industry. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.

Mass Communication Theory

Autor: Denis McQuail
Publisher: Sage Publications (CA)
ISBN: 9780803980709
File Size: 75,45 MB
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The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous critical acclaim throughout the world. @3In this completely revised and expanded second edition, Professor McQuail again provides a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. The text has been largely rewritten to achieve three goals: to update and take account of recent theory and research; to expand, by about twenty per cent, in order to reflect the continuing growth of the field; and to clarify and improve presentation to make ideas more accessible. @3In addition, it contains several new features. First, more attention is paid to new electronic media and to the implications of changes in communications technologies for theory. Second, there are a number of new illustrations designed to summarize major points of theory. Third, more emphasis is placed on the evolution of normative theories of media with which to assess media performance'. @3Communication is changing and becoming more central in society. Thus, contends Denis McQuail, it is no longer justifiable to examine the field in terms of the traditional mass media alone or from the viewpoint of only one of the social sciences such as sociology. This book will contribute greatly to the development of a broader framework for the study of communication science'.

Audience Analysis

Autor: Denis McQuail
Publisher: SAGE Publications
ISBN: 1506339239
File Size: 66,54 MB
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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Mass Communication Theory An Introduction

Autor: Denis McQuail
Publisher: SAGE Publications Limited
ISBN: 9780803977853
File Size: 12,59 MB
Format: PDF
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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Mass Communication Theory An Introduction

Autor: Denis McQuail
Publisher: SAGE Publications Limited
ISBN: 9780803977853
File Size: 65,66 MB
Format: PDF, Mobi
Read: 1655
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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Mcquail S Reader In Mass Communication Theory

Autor: Denis McQuail
Publisher: SAGE
ISBN: 9780761972433
File Size: 68,55 MB
Format: PDF, Kindle
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from; Pertti Alasuutari Ien Ang Jan L. Bordewijk Jay G. Blumler Roland Barthes Oliver Boyd-Barrett Muriel G. Cantor James Carey Peter Dahlgren Daniel Dayan Everette E. Dennis Todd Gitlin Alvin W. Gouldner Robert M. Entman Celia von Feilitzen Marjorie Ferguson Edward S. Herman Terhi Rantanen Stuart Hall Joli Jenson Elihu Katz Judith Lichtenberg John H. McManus Joshua Meyrowitz C. Wright Mills Merrill Morris John C. Nerone W. R. Neumann Janice Radway Ronald E. Rice Karl Erik Rosengren James Slevin Pamela J. Shoemaker John Tomlinson Gaye Tuchman Ellen Wartella Judith Williamson Dolf Zillmann Liesbet van Zoonen