Managing Public Relations

Autor: James E. Grunig
Publisher: Wadsworth Publishing Company
ISBN: 9780030583377
File Size: 26,73 MB
Format: PDF, ePub
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Planning And Managing Public Relations Campaigns

Autor: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 0749468742
File Size: 53,34 MB
Format: PDF, Kindle
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Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

Managing Public Relations

Autor: Peter M. Smudde
Publisher: Oxford University Press, USA
ISBN: 9780199985173
File Size: 47,15 MB
Format: PDF, ePub
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Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)

Managing Public Relations And Brand Image Through Social Media

Autor: Singh, Anurag
Publisher: IGI Global
ISBN: 1522503331
File Size: 69,39 MB
Format: PDF, ePub, Mobi
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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Strategic Public Relations Management

Autor: Erica Weintraub Austin
Publisher: Routledge
ISBN: 1317625293
File Size: 72,71 MB
Format: PDF, Mobi
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Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Managing A Public Relations Firm For Growth And Profit Second Edition

Autor: Alvin C Croft
Publisher: Routledge
ISBN: 1136614524
File Size: 27,11 MB
Format: PDF, ePub, Mobi
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The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

Public Relations As Relationship Management

Autor: Eyun-Jung Ki
Publisher: Routledge
ISBN: 1317516338
File Size: 70,63 MB
Format: PDF, Kindle
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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Public Relations And Communication Management

Autor: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1136159258
File Size: 11,64 MB
Format: PDF, ePub, Mobi
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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Essentials Of Public Relations Management

Autor: Edward J. Lordan
Publisher: Rowman & Littlefield
ISBN: 9780830415946
File Size: 54,19 MB
Format: PDF
Read: 9567
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Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.