Living It Up

Autor: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 9780743245067
File Size: 69,35 MB
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Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending. Reprint. 35,000 first printing.

The New Conspirators

Autor: Tom Sine
Publisher: InterVarsity Press
ISBN: 0830877290
File Size: 60,37 MB
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"If you have faith as small as a mustard seed," Jesus says in the Gospel of Matthew, "nothing will be impossible for you." That sounds good, but does it work in a world where seeds are genetically altered by an impatient few and hard to come by for countless others? In a world where the gulf between the very rich and the profoundly poor is constantly growing, can a mustard-seed faith make any difference? And can such a little bit of faith be sustained in a world whose future is so uncertain on so many fronts? Tom Sine says yes, and he has the audacity to try to prove it in his latest book. In The New Conspirators Tom surveys the landscape of creative Christianity, where streams of renewal are flowing freely from diverse sources: The emerging church Contemporary monastic movements The missional church The mosaic movement Individuals and communities of faith are coalescing in, and drawing energy from, these four streams to retrofit the church as it leads, serves and gives witness to the kingdom of God in the turbulent times facing us. Read the book and you'll want to-and be prepared to-join God's conspiracy to create a better future.

Luxury

Autor: Peter McNeil
Publisher: Oxford University Press
ISBN: 019164028X
File Size: 34,75 MB
Format: PDF
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We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the centre of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence.

Cult Of The Luxury Brand

Autor: Radha Chadha
Publisher: Nicholas Brealey International
ISBN: 1904838294
File Size: 53,51 MB
Format: PDF
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The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

Shopping For God

Autor: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 9781416545729
File Size: 76,64 MB
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Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches. Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible. In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking. Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.

Branded Nation

Autor: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 0743271610
File Size: 44,10 MB
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Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.

The Lexus Story

Autor: Jonathan Mahler
Publisher: Melcher Media
ISBN:
File Size: 75,43 MB
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THE LEXUS STORY is the official, inside account of the making of America's leading luxury automotive brand. From the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate into ideals of luxury into steel, glass, and rubber, THE LEXUS STORY takes readers deep inside the making of first-class automobiles.