Dimensions Of Advertising Theory And Practice In Africa

Autor: Rotimi Williams Olatunji
Publisher: Amalion Pub
ISBN: 9782359260182
File Size: 41,50 MB
Format: PDF, ePub
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This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Global Advertising Practice In A Borderless World

Autor: Robert Crawford
Publisher: Taylor & Francis
ISBN: 1317421701
File Size: 24,30 MB
Format: PDF, Docs
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Cine Ethics

Autor: Jinhee Choi
Publisher: Routledge
ISBN: 113674603X
File Size: 29,39 MB
Format: PDF, ePub, Docs
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This volume looks at the significance and range of ethical questions that pertain to various film practices. Diverse philosophical traditions provide useful frameworks to discuss spectators’ affective and emotional engagement with film, which can function as a moral ground for one’s connection to others and to the world outside the self. These traditions encompass theories of emotion, phenomenology, the philosophy of compassion, and analytic and continental ethical thinking and environmental ethics. This anthology is one of the first volumes to open up a dialogue among these diverse methodologies. Contributors bring to the fore some of the assumptions implicitly shared between these theories and forge a new relationship between them in order to explore the moral engagement of the spectator and the ethical consequences of both producing and consuming films

Theories And Practices Of Development

Autor: Katie Willis
Publisher: Taylor & Francis
ISBN: 1136918345
File Size: 64,75 MB
Format: PDF, ePub
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Global economic crisis and the implications of global environmental change have led academics and policy-makers to consider how ‘development’ in all parts of the world should be achieved. However, ‘development’ has always been a contested idea. While often presented as a positive process to improve people’s lives, the potential negative dimensions of ‘development’ on people and environments must also be recognized. Theories and Practices of Development provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved. The second edition has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development. The rise of China and India is given particular attention, as is the global economic crisis and its implications for development theories and practice. There are new sections on faith-based development, and the development dimensions of climate change, as well as greater engagement with development theories as they are put into practice in the Global North. The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions. It highlights how development cannot be considered as a neutral concept, but is entwined with inequalities in power at local, as well as national and global scales. The use of boxed examples, tables and illustrations helps students understand complex theoretical ideas and also demonstrates how development theories are put into practice in the real world. Each chapter ends with a summary section, discussion topics, suggestions for further reading and website resources.

African American Psychology

Autor: A. Kathleen Hoard Burlew
Publisher: SAGE
ISBN: 9780803947665
File Size: 13,33 MB
Format: PDF, ePub
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This volume provides a comprehensive overview of research on the psychology of African Americans. Topics discussed include testing and measurement issues, child development, social behaviour, education, cognition, physiological functioning and clinical applications. The articles were previously published in The Journal of Black Psychology.

Theory And Practice Of Counseling And Psychotherapy

Autor: Gerald Corey
Publisher: Cengage Learning
ISBN: 0840028547
File Size: 76,44 MB
Format: PDF, Mobi
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Incorporating the thinking, feeling, and behaving dimensions of human experience, the ninth edition of Corey's best-selling text offers an easy-to-understand text that helps students compare and contrast the therapeutic models expressed in counseling theories. Corey introduces students to the major theories (psychoanalytic, Adlerian, existential, person-centered, Gestalt, reality, behavior, cognitive-behavior, family systems, feminist, and postmodern approaches) and demonstrates how each theory can be applied to a single case (Stan). With his trademark style, he shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. This book is the center of a suite of products that includes a revised student manual, Case Approach to Counseling and Psychotherapy (2013), The Art of Integrative Counseling (2013) and media resources like the DVDs titled DVD for Theory and Practice of Counseling and Psychotherapy: The Case of Stan and Lecturettes, and DVD for Integrative Counseling: The Case of Ruth and Lecturettes, which features the same videos as the Integrative Counseling CD-ROM redesigned for today's classrooms. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cultural Sustainability And Regional Development

Autor: Joost Dessein
Publisher: Routledge
ISBN: 1317570057
File Size: 30,23 MB
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Meeting the aims of sustainability is becoming increasingly difficult; at the same time, the call for culture is becoming more powerful. This book explores the relationships between culture, sustainability and regional change through the concept of ‘territorialisation’. This new concept describes the dynamics and processes in the context of regional development, driven by collective human agency that stretches beyond localities and marked-off regional boundaries. This book launches the concept of ‘territorialisation’ by exploring how the natural environment and culture are constitutive of each other. This concept allows us to study the characterisation of the natural assets of a place, the means by which the natural environment and culture interact, and how communities assign meaning to local assets, add functions and ascribe rules of how to use space. By highlighting the time-space dimension in the use and consumption of resources, territorialisation helps to frame the concept and grasp the meaning of sustainable regional development. Drawing on an international range of case studies, the book addresses both conceptual issues and practical applications of ‘territorialisation’ in a range of contexts, forms, and scales. The book will be of great interest to researchers and postgraduates in sustainable development, environmental studies, and regional development and planning.

Advances In Advertising Research Vol 2

Autor: Shintaro Okazaki
Publisher: Springer Science & Business Media
ISBN: 3834968544
File Size: 74,14 MB
Format: PDF
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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.