Dataclysm

Autor: Christian Rudder
Publisher: Crown
ISBN: 0385347383
File Size: 54,73 MB
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A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time. From the Hardcover edition.

Dataclysm

Autor: Christian Rudder
Publisher: Fourth Estate
ISBN: 9780007494439
File Size: 43,49 MB
Format: PDF, ePub
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An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are - and how this deluge of data will transform the science of human behaviour.

Love In The Time Of Algorithms

Autor: Dan Slater
Publisher: Penguin
ISBN: 1101608250
File Size: 72,18 MB
Format: PDF, ePub, Mobi
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“If online dating can blunt the emotional pain of separation, if adults can afford to be increasingly demanding about what they want from a relationship, the effect of online dating seems positive. But what if it’s also the case that the prospect of finding an ever more compatible mate with the click of a mouse means a future of relationship instability, a paradox of choice that keeps us chasing the illusive bunny around the dating track?” It’s the mother of all search problems: how to find a spouse, a mate, a date. The escalating marriage age and declin­ing marriage rate mean we’re spending a greater portion of our lives unattached, searching for love well into our thirties and forties. It’s no wonder that a third of America’s 90 million singles are turning to dating Web sites. Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Thanks to the increasingly efficient algorithms that power these sites, dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone—young, old, straight, gay, and even married—can search for exactly what they want, connect with more people, and get more information about those people than ever before. As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what’s possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life. Like the sexual revolution of the 1960s and ’70s, the digital revolution is forcing us to ask new questions about what constitutes “normal”: Why should we settle for someone who falls short of our expectations if there are thousands of other options just a click away? Can commitment thrive in a world of unlimited choice? Can chemistry really be quantified by math geeks? As one of Slater’s subjects wonders, “What’s the etiquette here?” Blending history, psychology, and interviews with site creators and users, Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators’ ideas about profits, morality, and the nature of desire shape the virtual worlds they’ve created for us? Should we trust an industry whose revenue model benefits from our avoiding monogamy? Documenting the untold story of the online-dating industry’s rise from ignominy to ubiquity—beginning with its early days as “computer dating” at Harvard in 1965—Slater offers a lively, entertaining, and thought provoking account of how we have, for better and worse, embraced technology in the most intimate aspect of our lives.

Date Onomics

Autor: Jon Birger
Publisher: Workman Publishing
ISBN: 0761187103
File Size: 34,65 MB
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It’s not that he’s just not that into you—it’s that there aren’t enough of him. And the numbers prove it. Using a combination of demographics, statistics, game theory, and number-crunching, Date-onomics tells what every single, college-educated, heterosexual, looking-for-a-partner woman needs to know: The “man deficit” is real. It’s a fascinating, if sobering read, with two critical takeaways: One, it’s not you. Two, knowledge is power, so here’s what to do about it. The shortage of college-educated men is not just a big-city phenomenon frustrating women in New York and L.A. Among young college grads, there are four eligible women for every three men nationwide. This unequal ratio explains not only why it’s so hard to find a date, but a host of social issues, from the college hookup culture to the reason Salt Lake City is becoming the breast implant capital of America. Then there’s the math that says that a woman’s good looks can keep men from approaching her—particularly if they feel the odds aren’t in their favor. Fortunately, there are also solutions: what college to attend (any with strong sciences or math), where to hang out (in New York, try a fireman’s bar), where to live (Colorado, Seattle, “Man” Jose), and why never to shy away from giving an ultimatum.

Everybody Lies

Autor: Seth Stephens-Davidowitz
Publisher: HarperCollins
ISBN: 0062390872
File Size: 70,27 MB
Format: PDF, Kindle
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Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

Nosql And Sql Data Modeling

Autor: Ted Hills
Publisher: Technics Publications
ISBN: 1634621115
File Size: 32,52 MB
Format: PDF, Kindle
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How do we design for data when traditional design techniques cannot extend to new database technologies? In this era of big data and the Internet of Things, it is essential that we have the tools we need to understand the data coming to us faster than ever before, and to design databases and data processing systems that can adapt easily to ever-changing data schemas and ever-changing business requirements. There must be no intellectual disconnect between data and the software that manages it. It must be possible to extract meaning and knowledge from data to drive artificial intelligence applications. Novel NoSQL data organization techniques must be used side-by-side with traditional SQL databases. Are existing data modeling techniques ready for all of this? The Concept and Object Modeling Notation (COMN) is able to cover the full spectrum of analysis and design. A single COMN model can represent the objects and concepts in the problem space, logical data design, and concrete NoSQL and SQL document, key-value, columnar, and relational database implementations. COMN models enable an unprecedented level of traceability of requirements to implementation. COMN models can also represent the static structure of software and the predicates that represent the patterns of meaning in databases. This book will teach you: the simple and familiar graphical notation of COMN with its three basic shapes and four line styles how to think about objects, concepts, types, and classes in the real world, using the ordinary meanings of English words that aren’t tangled with confused techno-speak how to express logical data designs that are freer from implementation considerations than is possible in any other notation how to understand key-value, document, columnar, and table-oriented database designs in logical and physical terms how to use COMN to specify physical database implementations in any NoSQL or SQL database with the precision necessary for model-driven development

Data A Love Story

Autor: Amy Webb
Publisher: Penguin
ISBN: 1101609710
File Size: 45,64 MB
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“Amy Webb found her true love after a search that's both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book.”—Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project After yet another disastrous date, Amy Webb was preparing to cancel her JDate membership when epiphany struck: her standards weren’t too high, she just wasn’t approaching the process the right way. Using her gift for data strategy, she found which keywords were digital-man magnets, analyzed photos, and then adjusted her (female) profile to make the most of that intel. Then began the deluge—dozens of men who actually met her own stringent requirements wanted to meet her. Among them: her future husband, now the father of her child.

Uncharted

Autor: Erez Aiden
Publisher: Penguin
ISBN: 1594632901
File Size: 52,82 MB
Format: PDF
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Identifying data as one of the world's greatest untapped resources, two Harvard scientists who with Google created the Ngram Viewer reveal how the powerful web-based search tool has identified compelling cultural trends that impacting current understandings in science, the humanities, politics and business. 30,000 first printing.

Why Is The Penis Shaped Like That

Autor: Jesse Bering
Publisher: Scientific American / Farrar, Straus and Giroux
ISBN: 1429955104
File Size: 41,12 MB
Format: PDF, Docs
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Why do testicles hang the way they do? Is there an adaptive function to the female orgasm? What does it feel like to want to kill yourself? Does "free will" really exist? And why is the penis shaped like that anyway? In Why Is the Penis Shaped Like That?, the research psychologist and award-winning columnist Jesse Bering features more than thirty of his most popular essays from Scientific American and Slate, as well as two new pieces, that take readers on a bold and captivating journey through some of the most taboo issues related to evolution and human behavior. Exploring the history of cannibalism, the neurology of people who are sexually attracted to animals, the evolution of human body fluids, the science of homosexuality, and serious questions about life and death, Bering astutely covers a generous expanse of our kaleidoscope of quirks and origins. With his characteristic irreverence and trademark cheekiness, Bering leaves no topic unturned or curiosity unexamined, and he does it all with an audaciously original voice. Whether you're interested in the psychological history behind the many facets of sexual desire or the evolutionary patterns that have dictated our current mystique and phallic physique, Why Is the Penis Shaped Like That? is bound to create lively discussion and debate for years to come.

Predictive Analytics Using Rattle And Qlik Sense

Autor: Ferran Garcia Pagans
Publisher: Packt Publishing Ltd
ISBN: 178439078X
File Size: 75,81 MB
Format: PDF, ePub, Mobi
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Qlik Sense Desktop, the personal and free version of Qlik Sense, is a powerful tool for business analysts to analyze data and create useful data applications. Rattle, developed in R, is a GUI used for data mining and complements Qlik Sense Desktop very well. By combining Rattle and Qlik Sense Desktop, a business user can learn how to apply predictive analytics to create real-world data applications. The objective is to use Qlik Sense to analyze data and complement it with predictive analytics using Rattle. This book will introduce you to basic predictive analysis techniques using Rattle and basic data visualizations concepts using Qlik Sense Desktop. You will start by setting up Qlik Sense Desktop, R, and Rattle and learn the basic of these tools. Then this book will examine the data and make it ready to be analyzed. After that, you will get to know the key concepts of predictive analytics, by building simple models with Rattle and creating visualizations with Qlik Sense Desktop. Finally, the book will show you the basics of data visualization and will help you to create your first data application and dashboard.