Culture Social Class And Race In Public Relations

Autor: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
File Size: 15,67 MB
Format: PDF
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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, looks at “diversity in public relations” in a novel way. Several public relations books look at gender or transnational/global PR; however, this book foregrounds issues of culture, race, and class in public relations. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class.

Understanding Public Relations

Autor: Lee Edwards
Publisher: SAGE
ISBN: 1526422123
File Size: 45,71 MB
Format: PDF, ePub, Mobi
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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

The Routledge Handbook Of Critical Public Relations

Autor: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
File Size: 75,57 MB
Format: PDF, Mobi
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Public Relations And The Corporate Persona

Autor: Burton Saint John III
Publisher: Routledge
ISBN: 1317370716
File Size: 52,19 MB
Format: PDF, ePub, Docs
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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Intercultural Public Relations

Autor: Lan Ni
Publisher: Routledge
ISBN: 131728089X
File Size: 50,84 MB
Format: PDF, ePub, Docs
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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

International Public Relations

Autor: Patricia A. Curtin
Publisher: SAGE
ISBN: 1452279012
File Size: 20,32 MB
Format: PDF, Docs
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Power Diversity And Public Relations

Autor: Lee Edwards
Publisher: Routledge
ISBN: 1135088071
File Size: 73,72 MB
Format: PDF, Mobi
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Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Culture And Public Relations

Autor: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 0415887275
File Size: 19,19 MB
Format: PDF, ePub
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Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Gender Race And Class In Media

Autor: Gail Dines
Publisher: SAGE
ISBN: 1412974410
File Size: 79,93 MB
Format: PDF, ePub
Read: 3248
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From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyzes of new genres like fandom and social media - no other book is so successful in engaging students in critical media scholarship. By encouraging students to critically analyze those media they already interact with for pleasure, and by editing the articles, Gail Dines and Jean Humez are able to make sophisticated concepts and theories accessible and interesting to undergraduate students.