Critical Multimodal Studies Of Popular Discourse

Autor: Emilia Djonov
Publisher: Routledge
ISBN: 113624901X
File Size: 63,11 MB
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Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Advancing Multimodal And Critical Discourse Studies

Autor: Sumin Zhao
Publisher: Routledge
ISBN: 1315520990
File Size: 76,19 MB
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As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

New Perspectives On Narrative And Multimodality

Autor: Ruth Page
Publisher: Routledge
ISBN: 1135254605
File Size: 19,88 MB
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The contributors in this collection question what kinds of relationships hold between narrative studies and the recently established field of multimodality, evaluate how we might develop an analytical vocabulary which recognizes that stories do not consist of words alone, and demonstrate the ways in which multimodality brings into fresh focus the embodied nature of narrative production and processing. Engaging with a spectrum of multimodal storytelling, from ‘low tech’ examples encompassing face-to-face stories, comic books, printed literature, through to opera, film adaptation and television documentary, stretching beyond to narratives that employ new media such as hypertext, performance art, and interactive museum guides, this volume examines the interplay of semiotic codes (visual, oral, aural, haptic, physiological) within each case under scrutiny, thereby exposing both points of commonality and difference in the range of multimodal narrative experiences.

Multimodal Epistemologies

Autor: Arianna Maiorani
Publisher: Routledge
ISBN: 1135020507
File Size: 41,15 MB
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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

The Materiality Of Writing

Autor: Christian Mosbæk Johannessen
Publisher: Routledge
ISBN: 1134986467
File Size: 13,79 MB
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This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.

Multimodal Studies

Autor: Kay O'Halloran
Publisher: Routledge
ISBN: 1136811176
File Size: 47,59 MB
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The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.

Working With Multimodality

Autor: Jennifer Rowsell
Publisher: Routledge
ISBN: 0415676231
File Size: 67,83 MB
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In today’s digital world, we have multiple modes of meaning-making: sounds, images, hypertexts. Yet, within literacy education, even ‘new’ literacies, we know relatively little about how to work with and produce modally complex texts. In Working with Multimodality, Jennifer Rowsell focuses on eight modes: words, images, sounds, movement, animation, hypertext, design and modal learning. Throughout the book each mode is illustrated by cases studies based on the author’s interviews with thirty people, who have extensive experience working with a mode in their field. From a song writer to a well known ballet dancer, these people all discuss what it means to do multimodality well. This accessible textbook brings the multiple modes together into an integrated theory of multimodality. Step-by-step, beginning with theory then exploring modes and how to work with them, before concluding with how to apply this in an investigation, each stage of working with multimodality is covered. Working with Multimodality will help students and scholars to: • Think about specific modes and how they function • Consider the implications for multimodal meaning-making • Become familiar with conventions and folk knowledge about given modes • Apply this same knowledge to their own production of media texts in classrooms Assuming no prior knowledge about multimodality and its properties, Working with Multimodality is designed to appeal to advanced undergraduate and postgraduate students interested in how learning and innovation is different in a digital and media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics , education and communication studies.

The Structure Of Multimodal Documents

Autor: Tuomo Hiippala
Publisher: Routledge
ISBN: 1317580133
File Size: 49,75 MB
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This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

The Routledge Handbook Of Multimodal Analysis

Autor: Carey Jewitt
Publisher: Routledge
ISBN: 9781138245198
File Size: 74,22 MB
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Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space. The Routledge Handbook of Multimodal Analysis, Second Edition provides a comprehensive research tool kit for multimodal analysis, with thirty-four chapters written by leading figures in the field on a wide range of theoretical and methodological issues. This new edition includes twelve new chapters on theoretical and mathodological developments, and multimodal research on digitally mediated texts and interaction. The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further. The Routledge Handbook of Multimodal Analysis is essential reading for undergraduate and postgraduate students as well as researchers involved in the study of multimodal communication. "

Mapping Multimodal Performance Studies

Autor: Maria Grazia Sindoni
Publisher: Routledge
ISBN: 131721918X
File Size: 63,96 MB
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This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.