Cengage Advantage Books Think Like An Editor 50 Strategies For The Print And Digital World

Autor: Steve Davis
Publisher: Cengage Learning
ISBN: 1285415302
File Size: 76,96 MB
Format: PDF, ePub, Mobi
Read: 738
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THINK LIKE AN EDITOR is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book encourages students to apply themselves confidently, to think analytically, to examine information with scrutiny, and to see the big picture. Organized by the 50 strategies of editing and working, each strategy section is two to six pages long, which makes content easy to find for both students and professors. The text combines an examination of content depth with insight into the process behind editorial decision-making. Full of tips, lists, and memory aids, THINK LIKE AN EDITOR works similarly to a brief handbook of editing. The second edition features new strategies to help students think creatively in a world of social media, handle multiple platforms, and keep readers engaged. Both basic skills and advanced concepts of editing are covered. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Visual Storytelling

Autor: Ronald J. Osgood
Publisher: Wadsworth Publishing Company
ISBN: 9781285081731
File Size: 65,66 MB
Format: PDF, Mobi
Read: 564
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VISUAL STORYTELLING: VIDEOGRAPHY AND POST PRODUCTION IN THE DIGITAL AGE SECOND EDITION combines a thorough exploration of essential storytelling concepts with detailed instruction in practical technical skills. Without limiting its focus to a particular range of equipment, applications, or technology, this engaging text covers the key concepts, aesthetics, and techniques of single-camera field production and post production, and includes real-life stories and suggestions from working professionals. The accompanying website illustrates and expands on text concepts with pedagogically sound interactive learning modules as well as the capability to download high definition video footage for editing exercises.

Headlines And Deadlines

Autor: Robert Edward Garst
Publisher:
ISBN: 9780231048163
File Size: 49,98 MB
Format: PDF
Read: 4812
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Provides the aspiring journalist with an introduction to the technical aspects of copy editing and writing headlines

Families Schools And Communities Together For Young Children

Autor: Donna Couchenour
Publisher: Cengage Learning
ISBN: 1285687256
File Size: 42,34 MB
Format: PDF, ePub, Mobi
Read: 9572
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FAMILIES, SCHOOLS, AND COMMUNITIES: TOGETHER FOR YOUNG CHILDREN, 5th Edition, emphasizes the role of families and communities in children's education, and is geared to meeting national standards in teacher preparation programs. Content reflects current research and best practices in education. Divided into two sections, this book helps you understand contemporary families and provides you with the skills that you will need to build relationships with families and the community. You'll find specific ideas and strategies for increasing family involvement in the community and schools, encouraging learning at home, working with military families, recognizing family strengths, diversity in the classroom, and many other topics. New content includes integration of current standards and a new video feature as well as expanded material on advocacy, technology, and strategies for dealing with parents. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Editing For The Digital Age

Autor: Thom Lieb
Publisher: CQ Press
ISBN: 1483378411
File Size: 60,82 MB
Format: PDF, Mobi
Read: 7733
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A Balanced Approach for the Modern Writer and Editor Whether working in a traditional newsroom or as a one-person blogging operation, every good writer needs to become his or her own best editor. Editing for the Digital Age provides editors and writers with the tools necessary to ensure that published material is accurate, readable, and complete. Author Thom Lieb provides guidance in copy editing fundamentals, including correcting grammar, conforming the writing to a style guide, and revising material so that it is tightly written and clear. The text is designed for today’s digital publishing landscape and addresses the many issues writers and editors now face on a daily basis—handling legal issues such as liability, copyright, and libel; writing headlines that will attract readers; creating multimedia packages to support an article or post; and using various forms of social media to curate content and connect with audience members. Chapters focus on key areas and themes for editing in the digital age, and "Write Right" writing and grammar exercises are woven into every chapter to progressively build students’ editing skills.

Chasing Cool

Autor: Noah Kerner
Publisher: Simon and Schuster
ISBN: 1416538879
File Size: 51,75 MB
Format: PDF, Kindle
Read: 8456
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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

Cengage Advantage Books Visual Storytelling Videography And Post Production In The Digital Age

Autor: Ronald Osgood
Publisher: Cengage Learning
ISBN: 1285081668
File Size: 38,92 MB
Format: PDF, ePub
Read: 7644
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VISUAL STORYTELLING: VIDEOGRAPHY AND POST PRODUCTION IN THE DIGITAL AGE SECOND EDITION combines a thorough exploration of essential storytelling concepts with detailed instruction in practical technical skills. Without limiting its focus to a particular range of equipment, applications, or technology, this engaging text covers the key concepts, aesthetics, and techniques of single-camera field production and post production, and includes real-life stories and suggestions from working professionals. The accompanying website illustrates and expands on text concepts with pedagogically sound interactive learning modules as well as the capability to download high definition video footage for editing exercises. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Services Marketing Concepts Strategies Cases

Autor: K. Douglas Hoffman
Publisher: Cengage Learning
ISBN: 1305855590
File Size: 68,92 MB
Format: PDF, ePub, Docs
Read: 8990
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Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.