Branding The Nation

Autor: Melissa Aronczyk
Publisher: Oxford University Press
ISBN: 0199752176
File Size: 28,93 MB
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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Branding The Nation The Place The Product

Autor: Ulrich Ermann
Publisher: Routledge
ISBN: 1315393247
File Size: 10,82 MB
Format: PDF
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Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Re Branding The Nation

Autor: Francis Ola Falemara
Publisher: Xlibris Corporation
ISBN: 1456809288
File Size: 34,68 MB
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I sat quietly with rapt attention as I listened to the eloquent oration of my foster father, the first Minister of Social Welfare in the first republic and one-time Apesin of Lagos—the chieftaincy title he upheld till his death. He was late Chief J.M. Johnson—a name that had known the ocean and beheld the sea. If there are other ways to define a gentleman beyond the sphere of letters of the alphabet, that man was —a-man-among-thousands, Chief JMJ, as he was fondly called, would have earned more appellations in diverse regards but for death.

Nation Branding

Autor: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
File Size: 29,58 MB
Format: PDF, Kindle
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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Popular Geopolitics And Nation Branding In The Post Soviet Realm

Autor: Robert A. Saunders
Publisher: Routledge
ISBN: 1317569903
File Size: 43,13 MB
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This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.

How To Brand Nations Cities And Destinations

Autor: T. Moilanen
Publisher: Springer
ISBN: 0230584594
File Size: 65,71 MB
Format: PDF, ePub, Mobi
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Nation Branding Public Relations And Soft Power

Autor: Paweł Surowiec
Publisher: Routledge
ISBN: 1317593782
File Size: 73,64 MB
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Histories Of Public Diplomacy And Nation Branding In The Nordic And Baltic Countries

Autor: Louis Clerc
Publisher: BRILL
ISBN: 9004305491
File Size: 36,15 MB
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Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic-Baltic region during the twentieth and twenty-first centuries. It covers a range of attempts by these self-described peripheral states to represent the nation abroad.

Branding Post Communist Nations

Autor: Nadia Kaneva
Publisher: Routledge
ISBN: 1136657991
File Size: 50,96 MB
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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.