Branding Canada

Autor: Evan H. Potter
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773575820
File Size: 49,71 MB
Format: PDF, Kindle
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Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

Branding Canada

Autor: Evan H. Potter
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773534350
File Size: 57,23 MB
Format: PDF, ePub
Read: 8684
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Looking at Canada's public diplomacy abroad through culture, international education, and international broadcasting.

Branding Canada

Autor: Evan H. Potter
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773583912
File Size: 41,41 MB
Format: PDF, ePub, Docs
Read: 1832
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Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

Brand Command

Autor: Alex Marland
Publisher: UBC Press
ISBN: 0774832061
File Size: 48,94 MB
Format: PDF, Mobi
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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Branding For The Public Sector

Autor: Paul Temporal
Publisher: John Wiley & Sons
ISBN: 1118756312
File Size: 32,31 MB
Format: PDF, Docs
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Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.

Canadas Of The Mind

Autor: Norman Hillmer
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773532722
File Size: 48,63 MB
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Not since Peter Russell's indispensable but now many decades old Nationalism in Canada has a collection provided such a comprehensive exploration of the mythologies and paradoxes of the Canadian experience. Canadas of the Mind explores how the country's abundant nationalisms have made and unmade traditional understandings of Canada. From the vantage point of a new century, the volume reconstructs and re-evaluates dimensions of twentieth-century Canadian nationalisms - their meanings, their uses, their contradictions, and the forces that push them toward and away from one another. A diverse group of experts analyse these nationalisms from a range of cultural, economic, intellectual, technological, political, international, and military perspectives. By probing deeply into Canada's multiple allegiances and identities, Canadas of the Mind offers visions of the nation that will define the country and its constituent parts in the early twenty-first century and beyond.

Sticky Branding

Autor: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728114
File Size: 73,56 MB
Format: PDF, Kindle
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Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.