An Introduction To Public Relations And Communication Management 2e

Autor: Joy Chia
Publisher: OUP Australia & New Zealand
ISBN: 9780195578607
File Size: 29,84 MB
Format: PDF, Docs
Read: 9182
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An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

Management Of Public Relations And Communication 2e

Autor: S. Sengupta
Publisher: Vikas Publishing House Pvt Ltd
ISBN: 9788125918462
File Size: 16,43 MB
Format: PDF
Read: 6900
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This Book Provides A Practical Introduction To The Basic Principles Of Public Relations And Effective Communication. It Caters To The Professional Need Of Practising Pr Persons, The Academic Requirements Of The Students Of Pr And Communication Courses, An

The Practice Of Government Public Relations

Autor: Mordecai Lee
Publisher: Routledge
ISBN: 1351541358
File Size: 36,83 MB
Format: PDF, Kindle
Read: 1146
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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Corporate Social Responsibility Sustainability And Public Relations

Autor: Donnalyn Pompper
Publisher: Routledge
ISBN: 1135007233
File Size: 36,60 MB
Format: PDF, ePub, Docs
Read: 2187
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While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Events Management

Autor: Charles Bladen
Publisher: Routledge
ISBN: 1136980385
File Size: 78,35 MB
Format: PDF, Docs
Read: 694
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Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

Sport Public Relations 2nd Edition

Autor: G. Clayton Stoldt
Publisher: Human Kinetics
ISBN: 1450425976
File Size: 76,49 MB
Format: PDF, Docs
Read: 1719
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Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages.

Strategic Writing

Autor: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
File Size: 57,74 MB
Format: PDF
Read: 3130
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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Social Media Communication

Autor: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 1315388138
File Size: 76,56 MB
Format: PDF
Read: 6109
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Think Public Relations

Autor: Dennis L. Wilcox
Publisher:
ISBN: 9781292025285
File Size: 56,99 MB
Format: PDF, ePub, Mobi
Read: 2007
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THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.