Creative Advertising

Autor: Sandra E. Moriarty
Publisher: Prentice Hall
File Size: 64,65 MB
Format: PDF
Read: 1716
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A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.

Digital Advertising

Autor: Shelly Rodgers
Publisher: Routledge
ISBN: 1317225457
File Size: 55,11 MB
Format: PDF, Kindle
Read: 8550
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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Dimensions Of Advertising Theory And Practice In Africa

Autor: Rotimi Williams Olatunji
Publisher: Amalion Pub
ISBN: 9782359260182
File Size: 31,74 MB
Format: PDF, ePub
Read: 3049
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This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.